![]() It’s not always about how much money we’re going to make this quarter.” At the end of the day, our customers come back because they know we’ll take care of them and that we’re in it for the long haul. ![]() “The population is expanding significantly and helping small businesses in Hillsboro,” says Metts. Though he’s selling Stratocasters instead of lattes, his perspective on small business success draws many parallels to Insomnia Coffee. ![]() Like Geel, Geoff Metts, co-owner of Five Star Guitars, is part of the budding Hillsboro small business community. Since opening, Geel and his business partner have enjoyed such great success that they’ve opened five more locations around town. We just wanted to be the living room for Hillsboro.”Īnd that living room is expanding, too. But we love people, and we love our community, so it never felt like work. “When we first opened, we were working 100-hour weeks and literally sleeping on a cot in the back of the shop. “Before we started Insomnia, my business partner and I were both working corporate jobs, but we always knew we wanted to be a part of something bigger than ourselves,” he says. “But the other part of the equation, and what I think really separates us from a big business, is our honest love for our customers.” “The growth Hillsboro has seen from the tech industry is tremendous, and it has certainly brought in a wealth of new customers,” says Geel. But according to Geel, the steady arrival of new residents is only one factor in this equation of success. The influx of tech companies in Hillsboro has also brought thousands of new residents to the city, which has provided a large boost in customers for most small businesses in the area, including Insomnia Coffee. “They used to jokingly call Hillsboro the town ‘where flavor goes to die,’ but that perception is quickly changing.” “I feel like the local business scene in Hillsboro is having a major breakthrough,” says Geel. He opened Insomnia Coffee in the heart of Hillsboro with his best friend nine years ago and since then has seen a tremendous expansion in new businesses moving in. Tyler Geel was one of those entrepreneurs who realized that potential. “As major companies continue to grow and expand, more small businesses step in and realize what a great opportunity it is to come here.” “We’re seeing such tremendous growth in Hillsboro overall, but definitely at the small-business level,” says Palmer. And while big business is booming– creating thousands of tech jobs in Hillsboro alone – it’s also fueling a movement of small business growth responsible for the personality and knack for hospitality that gives Hillsboro its romantic, small-town charm.ĭeanna Palmer has been the President of the Hillsboro Chamber for more than 15 years and has experienced these changes firsthand. ![]() But these days, the former farm town is better known as “Silicon Forest,” home to some of the world’s biggest tech companies, like Yahoo, Intel and IBM. Just a 20-mile drive from Portland, Oregon, the quaint city of Hillsboro was a pastoral setting of green pastures and grazing cows. Once upon a time, it was a sleepy, little farm town. Local business owners provide outstanding customer service to growing community
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